Message from the CEO

IDEA launched several months ago, an online retail store. The purpose of the store is three-fold, and the intention is to support our network of retailers.

First, to support our retailers via referral. When we receive a retail order, we first try and direct the customer to nearby retailers. We have often found customers don't know where to find Kurve products locally. Many of these customers would prefer to try on the garments before purchasing, or would rather support their neighborhood boutiques or dancewear stores. Through this referral process, the intention is to promote shopping locally, and to support our retailers.

Second, to define Manufacturer Suggested Retail Pricing (MSRP) in a manner that both establishes price expectations for our brands, and also in a manner that supports our retailer's need for pricing flexibility. Our MSRP is based on several factors, including costs, market demand, competition, and our intended position in the market. 

Our intended position in the market for our various brands is USA-made, well-designed, high quality, high-performance garments that are both fashionable and practical for their intended activities (dance, nightclub, sports. etc.). As part of positioning our brands, last month we increased the MSRP prices of products in the website. Nationally, we feel the revised MSRP pricing reflects the high quality of our seamless garments and continues to be a good value. At the same time, we know retailers need to establish retail pricing in a manner that responds to local market expectations. Because our wholesale prices continue to remain the same, this should provide flexibility for you, as a retailer, to establish profitable pricing and also offer discounts and sales which work best for your local customers. 

Third, to create additional brand awareness by showcasing our products, including describing the features and benefits for our various styles. displays the full range of our products. As part of creating brand awareness we also continue to interact with, listen to, and support the dance community, and reach out using social media. We are beginning to do the same with the fitness community for our new Kurve Sports line. As brand awareness continues to develop, this should benefit you as a local retailer.

We will do whatever we can to support you and your success with our products. We can be successful only if you are successful. If you have any comments or suggestions, please contact us. Thank you for your support, and we wish you success.



Saturday, May 31, 2014

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Kurve Brand for Our Retailers9/12/2016
Huge Private Labeling news at IDEA!3/4/2016
Our Mission Statement1/18/2016
We have received certification on a new yarn called A.M.Y. (Antimicrobial Yarns).11/17/2015
Attention all purchasers of LG0479/24/2015
We will NOT be increasing prices despite rise in cost materials9/14/2015
Large 17" machine for Plus Size is available8/25/2015
Private labeling and custom styles options are available! 7/16/2015
Kurve Posters are now available. 6/17/2015
We've implemented new technologies into our sports bras!6/12/2015
The technical yarns that we are testing.5/6/2015
Become a retailer and reap the benefits!4/30/2015
No more yellowing on white color4/26/2015
2 Sizes Coming Soon For Kurve Sports4/8/2015
Dance Retailer News AD in May issue3/25/2015
Introducing The Vintage Collection3/3/2015
*UPDATE* On Private Labeling!1/27/2015
Sportswear To Live in1/16/2015
The Nylon You Didn't Know12/11/2014
New Yarn Introduction of Micro Modal from Lenzing11/15/2014
Catalog release!8/21/2014
Message from the CEO5/31/2014